After 15 years of my career in finance, retail, and e-commerce, I realized my true passion was skincare. Upon discovering that K-beauty had a huge potential in the global market, I was determined to begin my start-up journey.
In my early years, as I was pursuing my master's degree at INSEAD, fellow students from France, America, and Japan, countries I thought were leading the beauty industry, were impressed with my evenly toned complexion with an everyday glow and were curious to know about my skincare routine. Specifically, they wanted to know about the ‘glowy skin’ or ‘no makeup-make up look’ which was already a “thing” in Korea in 2012. The moment I revealed my beauty routine, they were mesmerized by the number of products and my step-by-step approach—something I considered was standard for every woman.
In my early years, as I was pursuing my master's degree at INSEAD, fellow students from France, America, and Japan, countries I thought were leading the beauty industry, were impressed with my evenly toned complexion with an everyday glow and were curious to know about my skincare routine.
Specifically, they wanted to know about the ‘glowy skin’ or ‘no makeup-make up look’ which was already a “thing” in Korea in 2012. The moment I revealed my beauty routine, they were mesmerized by the number of products and my step-by-step approach—something I considered was standard for every woman.
In my early years, as I was pursuing my master's degree at INSEAD, fellow students from France, America, and Japan, countries I thought were leading the beauty industry, were impressed with my evenly toned complexion with an everyday glow and were curious to know about my skincare routine. Specifically, they wanted to know about the ‘glowy skin’ or ‘no makeup-make up look’ which was already a “thing” in Korea in 2012. The moment I revealed my beauty routine, they were mesmerized by the number of products and my step-by-step approach—something I considered was standard for every woman.
Realizing that K-skincare routine was not a global standard was an eye-opening experience for me and gave me a glimpse into the market potential K- beauty had.
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Upon graduating in 2015, I had an excellent opportunity to re-build my career, taking on a business development role at Amazon. Having been exposed to the massive market data at Amazon, I came to have a sound understanding of how digital world creates and impacts the demands for skin care market.
With my financial background earlier in my career and my retail experience at Apple and Amazon, which helped me understand how digital platforms (a.k.a. social media) move online sales in the beauty industry, I was ready to embark on my beauty start-up journey in 2018 to become a global beauty expert.
