Founder Story.

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After 15 years of my career in finance, retail, and e-commerce, I realized my true passion was skincare. Upon discovering that K-beauty had a huge potential in the global market, I was determined to begin my start-up journey.

In my early years, as I was pursuing my master's degree at INSEAD, fellow students from France, America, and Japan, countries I thought were leading the beauty industry, were impressed with my evenly toned complexion with an everyday glow and were curious to know about my skincare routine. Specifically, they wanted to know about the ‘glowy skin’ or ‘no makeup-make up look’ which was already a “thing” in Korea in 2012. The moment I revealed my beauty routine, they were mesmerized by the number of products and my step-by-step approach—something I considered was standard for every woman.

In my early years, as I was pursuing my master's degree at INSEAD, fellow students from France, America, and Japan, countries I thought were leading the beauty industry, were impressed with my evenly toned complexion with an everyday glow and were curious to know about my skincare routine.

Specifically, they wanted to know about the ‘glowy skin’ or ‘no makeup-make up look’ which was already a “thing” in Korea in 2012. The moment I revealed my beauty routine, they were mesmerized by the number of products and my step-by-step approach—something I considered was standard for every woman.

In my early years, as I was pursuing my master's degree at INSEAD, fellow students from France, America, and Japan, countries I thought were leading the beauty industry, were impressed with my evenly toned complexion with an everyday glow and were curious to know about my skincare routine. Specifically, they wanted to know about the ‘glowy skin’ or ‘no makeup-make up look’ which was already a “thing” in Korea in 2012. The moment I revealed my beauty routine, they were mesmerized by the number of products and my step-by-step approach—something I considered was standard for every woman.

Realizing that K-skincare routine was not a global standard was an eye-opening experience for me and gave me a glimpse into the market potential K- beauty had.

Most Inc.
We connect the globe through beauty
We are global expansion experts

Upon graduating in 2015, I had an excellent opportunity to re-build my career, taking on a business development role at Amazon. Having been exposed to the massive market data at Amazon, I came to have a sound understanding of how digital world creates and impacts the demands for skin care market.

With my financial background earlier in my career and my retail experience at Apple and Amazon, which helped me understand how digital platforms (a.k.a. social media) move online sales in the beauty industry, I was ready to embark on my beauty start-up journey in 2018 to become a global beauty expert.

Vision.

We connect the globe through beauty.
We are global expansion experts.

We are a group of leading beauty experts who understand the complex dynamics of both the Korean and global beauty markets. We primarily seek a variety of opportunities in the North American market by connecting brands to the right distribution channels and through media marketing, which includes collaborating with influencers on multiple social media channels.

We are the most trend-sensitive, the most knowledgeable, and the most passionate beauty experts in the industry, connecting the globe through beauty with our know-how and ever-growing passion.

History.

  • 2018

    2018.08 MOST INC. Established

  • 2019

    Start of global retail distribution business
    (North America, Korea, Japan)

    1. 2019. 03

      Costco Wholesale USA Online

    2. 2019. 04

      Costco Wholesale USA Offline

    3. 2019. 05

      Costco Wholesale Canada

    4. 2019. 06

      iHerb.com

    5. 2019. 07

      Amazon USA/Canada/Japan

      • anthropologie logo
    6. 2019. 10

      Costco Wholesale Korea

      • chicor logo
      • w.concept logo
      • 29cm logo
  • 2020

    Launch of Most K-beauty Box Series I
    launched a new business division
    (Global social media marketing)

    1. 2020 .02

      Costco Wholesale USA Online
      Most Series K-beauty box (1st Season)

    2. 2020 .04

      Marketing collaboration with Tina Yong x Neogen

    3. 2020. 06

      US social media marketing for amos PROFESSIONAL

    4. 2020. 10

      US social media marketing for
      mauve.fantasticever, CATCH ME PATCH

    5. 2020. 10

      Costco Wholesale USA Online
      Most Series K-beauty box (2nd Season)

  • 2021

    1. 2021. 03

      Most Series K-beauty box (3rd Season)

    2. 2021. 04

      Costco Korea store expansion
      9 wishes launches at all doors
      LIZ K Launches at all doors

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